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Ships don’t work on land, and trains/trucks require expensive infrastructure.
Once the technology for airships is out of the re-development phase again it will favour very well cost-wise against other land-based options (of course container-shipping is hard to beat).
Trains need expensive infrastructure, yes, but it’s already there.
I sure hope airships make it, as it could be a very eco friendly alternative. But I highly doubt it will be able to win from conventional forms of transportation.