• ninthant@lemmy.ca
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    8 days ago

    If you’re calculating best possible return on investment, nationally or in a more competitive riding would probably be the most useful. The national ads have been pretty high quality so far, such as the Mike Myers one, and many of the competitive ridings are ones that were completely unexpected and have few resources.

    But also, life’s too short to always just be about the best return on investment. I was happy to help support my friend, she was absolutely tickled pink to be able to tell her fellow volunteers that she brought in a donor. And yes, because doing something petty can feel good too.