Tinder hopes to reverse its ongoing decline in active users by turning to AI. In the coming quarter, the Match-owned dating app will roll out new AI-powered features for discovery and matching. The addition aims to offer fatigued singles an alternative to the “swipe” that defined the dating app in its earlier days and influenced an entire industry to adopt the gesture as the go-to standard.
Tinder loses users by making good matches, so maybe this algorithm will match people worse to retain them longer? But that is also what’s keeping people from using the app in the first place.
Is this statistically true? This is anecdotal, but Tinder seems to be the worst of all the major dating apps. It seems to have way more bots and scammers than Bumble and Hinge. I’m not on any of these things anymore, but the match quality for me was way higher on Bumble, Hinge, and even Facebook dating. I’d be pretty impressed if Tinder could make their product worse. It would be a true testament to the power of AI.
Anecdotal but tinder is by far the best for me.