Netflix has managed to annoy a good number of its users with an announcement about an upcoming update to its Windows 11 (and Windows 10) app: support for adverts and live events will be added, but the ability to download content is being taken away.
Netflix must realize that it’s a huge frustration for people who relied on offline downloads to watch content without internet access: on planes, trains, and campsites, and anywhere else where Wi-Fi is unavailable or unreliable.
There’s a small chance that Netflix will change its mind if it gets enough complaints, but the streaming service seems determined to add as many money-making features as possible, while taking away genuinely useful ones.
“What killed streaming?” - article from 2026
“millennials are killing the streaming industry”
The next season of Bridgerton is cancelled because you selfish millennials wouldn’t drink your verification cans
Yup. Just surprised Pikachu faces all around at Netflix. “But we were assured by our marketing department that customers would just pay any amout we wanted!”
People have been making this comment for so long, with every anti-consumer change, and it’s never been true.
Killing VPN usages didn’t do it, canceling shows didn’t do it, the splintering of offerings across multiple platforms didn’t do it, killing password sharing didn’t do it, raising prices didn’t do it, including an advertising tier didn’t do.
And this will not do it.
Hell, this is barely going to tweak the dial. The overwhelming majority of people don’t watch Netflix on the desktop app, why should they fear kick back from the few that do? All they’ll say is the mobile versions will still let you download (because those file systems are sealed away from the user).
Consumers will accept anything if there’s no where else to get what they want. It’s why the “free market” has no power in the tech space: consumers are so addicted to their chosen platforms, apps, devices, and services that they will accept literally anything before they entertain the idea of using anything else.
That’s partially why enshitification is getting so bad: there’s no punishment for it. Users will not move.
It’s sort of like “Going All-In works everytime. Until it doesn’t”