If I had to make business sense of this, it might be a pilot for eventual functions like a “sentiment injection” tool to really sway public opinion. With enough halfway believable accounts, not only does the site look more active, but companies/advertisers could pay Facebook to have the bots shovel opinions and products to users in a more overwhelming and coordinated approach than is currently possible with external bots.

By almost all metrics Ukraine has been about to lose since day one