That’s what private communities are for. Calling people names while perfectly aware of it leaking into the public feed is a provocation. And it worked.

The problem is, in my opinion, that they post memes that are clerly provoking non-vegan people for discussion.

It’s weird to jump under a “here are my 15 ways of cooking asparagus” post with anti-vegan content. But “look at these carnovorous clowns” memes are clearly offensive.