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Technology@lemmy.zipEnglish · 2 days ago

Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads

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Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads

Nemeski@lemm.ee to

Technology@lemmy.zipEnglish · 2 days ago

Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads | TechCrunch

Perplexity is building its own browser is to collect data on everything users do outside of its own app to sell ads.

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Ads after you buy a ladder: “Yes, you’ve had one ladder, but what about a second ladder?”
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  Based on your former shopping, here’s what other shoppers have looked.

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