Okay, how do those small businesses handle their advertising?
Facebook, google, shitty firms that use local direct mailing campaigns, etc. Sure, your local mechanic isn’t scheming to topple democracy and ruin every product, but they are enabling those who do and skewing results to give themselves an unfair advantage over newer businesses that enter the market because they have the privilege of having the capital to do an adsense buy and maybe hire someone who can fuck with SEO bullshit
Advertising does not need to exist. There simply needs to be a directory of businesses. If I search for mechanics I can find the ones around me. Boom, done. The yellow pages worked for years. I don’t need google to skew results to show me a specific mechanic that happened to spend more money on advertising. I don’t need a random flyer in my mail that reminds me that the concept of a mechanic is still a thing that exists and they happen to be in my area, shocker.
Okay, how do those small businesses handle their advertising?
Facebook, google, shitty firms that use local direct mailing campaigns, etc. Sure, your local mechanic isn’t scheming to topple democracy and ruin every product, but they are enabling those who do and skewing results to give themselves an unfair advantage over newer businesses that enter the market because they have the privilege of having the capital to do an adsense buy and maybe hire someone who can fuck with SEO bullshit
Advertising does not need to exist. There simply needs to be a directory of businesses. If I search for mechanics I can find the ones around me. Boom, done. The yellow pages worked for years. I don’t need google to skew results to show me a specific mechanic that happened to spend more money on advertising. I don’t need a random flyer in my mail that reminds me that the concept of a mechanic is still a thing that exists and they happen to be in my area, shocker.
Lol, businesses gamed the yellow pages too since it’s inception. Plus, not every business has a brick and mortar storefront.
And a lot of advertising is done through posts on social media now. An artist posting a picture of their painting is them advertising their work.
Not all advertising is like you described.