Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

  • Brkdncr@lemmy.world
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    9 days ago

    This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

    • Hildegarde@lemmy.blahaj.zone
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      9 days ago

      “niche market,” is a way of saying they made a bad product few want.

      pickup trucks are hardly a niche product especially in the us

    • ramble81@lemm.ee
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      9 days ago

      Just wait till DOGE start requiring it for all government vehicles

    • corroded@lemmy.world
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      9 days ago

      “Isn’t well liked” is quite the understatement. “Despised” is more like it. I actually like the way the cybertruck looks, I think the technology is interesting, and if I really wanted to, I could probably afford one.

      I wouldn’t drive one if it was given to me for free. I’d rather take a taxi every day than drive a public display of support for the treasonous fascist manchild that owns the company.

      Tesla’s second biggest problem is their shit standards and quality control. Their first biggest problem is their shit corporate leadership.

      • Yerbouti@sh.itjust.works
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        9 days ago

        I swear that every time I saw one, the people around would point and laugh. 100k+ to drive a car that is always broken and mocked by everyone is quite expensive.

    • TheFogan@programming.dev
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      9 days ago

      I mean off the bat that’s one of the worse combinations of people/product I’ve ever seen. I mean off the bat electric car’s target market is people that want to think they are doing something better for the environment.

      So… then the guy making them goes loudly in the “fuck the environment” group.

      To top it off though, Cybertruck itself always confuses me. I don’t know who the target audience is. The original tesla’s I could look at and think, that’s a cool car, if they ever came down in price I’d be interested.

      Cybertruck you look at and think… What a car would look like if you scaled up games from the 32/64 bit console era and made them HD without increasing the polygon count.

      • aramis87@fedia.io
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        9 days ago

        My problem with Tesla is that so many things seem half-unthinking, half-finished or half-assed:

        Unthinking: I know! I’ll put a ledge in from of the headlights, so snow can pile up while I’m driving!

        Unfinished: all the seam mismatches and eternally unfinished-but-really-close! full self-driving (it ain’t gonna happen).

        Half-assed: that recall they had to do because sometimes the latch doesn’t catch properly and the hood flies open when you’re driving and blocks your view. Tesla’s solution isn’t to fix or replace the hood latch so this doesn’t happen; they push a software up that monitors the hood latch and pops up a warning, telling you to pull over and check the hood latch. Because apparently fixing the issue that their poor design (see #1) and bad implementation (see #2) doesn’t warrant an actual fix, they’re just going to fob the risk , the cost and the work off to the customer.

        • Kichae@lemmy.ca
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          9 days ago

          I like the theory that Tesla had a long term roadmap before Elon scooped it up, and that he wasn’t able to do too much to disrupt that in the early years because he was focused on LARPing as Tony Stark on the Internet, and the team that developed around him to insulate the company from him were reasonably good at their jobs. But even the best can only hold back so few bad ideas while keeping up the illusion, and the result has been gradually diminishing amount of ass.

          Until that roadmap ran out, and/or Elon stopped being distracted, resulting in them designing and building the Elon.

      • thanksforallthefish@literature.cafe
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        9 days ago

        The target audience is monied tech bro millenials who really wanted a warthog out of Halo.

        The problem is that the overlap between tech bros and nazi lovers is definitely not 100%, probably not even 10%.

        • mosiacmango@lemm.ee
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          9 days ago

          The problem is that the overlap between tech bros and nazi lovers is definitely not 100%, probably not even 10%.

          Dont be so sure about that ratio. Plently of “got mine, im all bootstraps” tech bros. Id put the number at about 70/30% against nazis, but no better.

        • catloaf@lemm.ee
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          8 days ago

          If they wanted a Warthog, they should have gotten a Jeep.

          Or built one. There are at least three fully functioning Warthogs out there, I think. I’ve seen the one at Weta.

      • moleverine@lemmy.world
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        9 days ago

        We’re not all buying EVs for the environment. I bought an EV because I think the car is cool and it’s really enjoyable to drive. It’s nice that the “gas” is also significantly cheaper, but that wasn’t high on my list of reasons to get the thing, either.

        The EV owners I’ve talked to didn’t buy them for the environment, either, but I haven’t talked to any Leaf owners or anything. Maybe they’re more environmentally conscious. It being better for the environment long term is definitely nice, and I hope progress continues on batteries made with less toxic components.

        Thankfully, I did not buy a Tesla and they were never on my list of options because of Elon. So he definitely alienated a customer due to him being an awful human being. I also won’t use any of their charging stations, since I don’t want them to profit off of me.

        • proudblond@lemmy.world
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          9 days ago

          You could say we bought our Teslas “for the environment” in a way, though a bit roundabout. When we bought them (2018), it was after having previously leasing a Leaf which had shit mileage and poor performance over 40mph. We wanted to signal to the industry with our dollars that we wanted the EV movement to succeed. Because apparently money is the only thing they listen to. We knew full well that EVs were only a step toward a greener future or whatever but we wanted the industry to take that step and understand that being environmentally friendlier was important.

    • snooggums@lemmy.world
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      9 days ago

      Plus the initial sales were to people who had already committed to preorders at a lower price for a truck that was hyped up to be far better than the end result.

      Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.

      • Optional@lemmy.world
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        9 days ago

        Cybertrucks are basically No Man’s Sky but without the possibility of being good in a half decade.

        Dag, yo. 🔥

  • Neineon77@lemmy.blahaj.zone
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    9 days ago

    I remember posting about how a guy with a cybertruck would be an immediate no go for me and I was told by a guy I was being too judgy lol

    • PagPag@lemmy.world
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      9 days ago

      It’s a solid real world filter.

      This is definitely more acceptable than “no social media” being a red flag. Got that one before lol

        • Psythik@lemmy.world
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          8 days ago

          You’re literally using social media right now.

          Edit: Downvote me all you want, but the fact of the matter is that Lemmy is social media. There’s media on here, and we discuss it in a social setting. Literally the definition of “social media”.

        • deus@lemmy.world
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          8 days ago

          Not really, but since we live in a world where most people are happily sharing their lives online it’s easy to imagine how not using social media might make people think you have something to hide and, therefore, can’t be trusted.

          • Echo Dot@feddit.uk
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            8 days ago

            Few it fewer people are actually using Facebook and similar to share their lives because it just feels really intrusive.

            Mostly because how much advertising is now showed down your throats.

            If they want to know more about me I can share my camera feed but it’s like 98% cat photos.

        • wise_pancake@lemmy.ca
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          8 days ago

          To a lot of people yes, but I think they’re more worried there’s nothing that proves you’re a real person, if that makes sense.

          I see it as a liability more than anything. Your data is forever.

    • Grimy@lemmy.world
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      9 days ago

      This is valid just on taste alone. The thing was ugly even before Elon started his descent into madness.

    • Empricorn@feddit.nl
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      8 days ago

      Being honest, if I heard about a woman that has cybertruck red flags (assuming you’re cis/het), that’s genuinely more attractive to me.

    • Echo Dot@feddit.uk
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      8 days ago

      Rich enough to own a cyber truck, but not bright enough not to own a cyber truck. Yeah it’s what they “call look at me” energy.

      Politics notwithstanding people like that are just tiring to be around.

  • floofloof@lemmy.ca
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    9 days ago

    The best thing they could do for their sales is get rid of all ties to Elon Musk.

      • snooggums@lemmy.world
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        8 days ago

        Also have anyone who understands basic car design point out why shit like door opening buttons are a terrible idea in emergencies. Or why requiring the doors to lock during a software update is stupid. Or why putting electronics not designed for extreme heat is terrible. Or that trying to use cameras in bad weather isn’t any better than human eyes…

        • andyburke@fedia.io
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          9 days ago

          It’s all 5d chess technology that us plebs would never understand, what with our preference for simple, maintainable shit.

        • floofloof@lemmy.ca
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          8 days ago

          I’m sure people pointed out all of those things and were overruled by the Nazi manchild in charge.

      • ms.lane@lemmy.world
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        9 days ago

        Or even better, get Olivier Boulet (of Mitsubishi infamy) to do their future designs so we can put the company out of its misery.

    • BrianTheeBiscuiteer@lemmy.world
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      9 days ago

      I definitely would’ve considered Tesla as my first EV but as of now they’re dead to me. If he was completely gone then that actually becomes a selling point for me.

    • CosmoNova@lemmy.world
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      8 days ago

      While true this still won’t make the Cyberdrumpf meet EU regulations. You can’t make it street legal here.

  • JordanZ@lemmy.world
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    8 days ago

    Who would have thought the preorders all dried up when they advertised it at $39,900 but launched it at $60,990.

  • Glytch@lemmy.world
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    9 days ago

    I wish journalist would stop calling this PS 1 Pontiac Aztek “futuristic”; it just highlights how shitty our future is going to be.

    • jonne@infosec.pub
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      8 days ago

      I guess if Hitler was allowed to design a car, Musk didn’t want to be left behind.

        • werefreeatlast@lemmy.world
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          8 days ago

          They made Mexico city what it is. The beetle is legendary. And the program “hoy no circular” or “today you can’t commute” was invented became too many people owned too many god dammed cars. So in the program they would allow you to use your car only in certain days. Additionally they modernized their metro system making it accessible for incredibly cheap. Not long ago for a few cents you could travel around the city a few stops. By comparison the trolley in sandiego is out dated as outdated can be and it only goes up and down the coast with only one rail heading east. Mexico city made a spider grid off they’re system. Like from any peripheral location you can travel to the center or travel in the periphery towards another center bound rail. Its great. You can go anywhere without a god dammed car.

  • shikitohno@lemm.ee
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    9 days ago

    Have they tried pulling out the “Make a vehicle that’s not a massive and shitty death trap,” or “Boot the Nazi from the company” stops? Because, I suspect doing those two might help it out.

    • MutilationWave@lemmy.world
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      8 days ago

      The myth of Elon is still going strong. Now he’s taking over government agencies. Not that it’s the right move, but keeping him on might keep the stock at the insanely overvalued level it’s at. That’s all that matters.

  • IninewCrow@lemmy.ca
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    9 days ago

    I just had a talk with a friend of mine in southern Ontario who lives in a farming rural area. He likes cars and often does searches for used vehicles in his area. In a 200km area around Brantford, there are over 200 used Teslas on sale down there over the past month or two because people are dumping them because they don’t like the brand.

      • pahlimur@lemmy.world
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        9 days ago

        The one person I know who owns a cyber truck was upset when I didn’t call him when I had a truck needing emergency, my wife’s car had broken down on a freeway offramp. The people that own these stupid things are cos playing as truck people even moreso than the average truck owner. The weirder part of his upsetness is, I was already driving a 3/4 ton truck because my commuter vehicle was not running. All I had to do was go get a uhaul trailer and go get her car. My mind is still boggled that he threw a fit about not calling him.

        • PancakesCantKillMe@lemmy.world
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          9 days ago

          LOL. I have a truck for towing and other truck-related things and am quite happy to help others with aforementioned truck activities when asked. The amount of times I get upset when people don’t call me to do truck things is like, hmmmm let’s see…zero. It is zero times. A shrug is all I might manage to evoke from the drama.

          • pahlimur@lemmy.world
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            9 days ago

            It was the weirdest shit. He doesn’t know anything about towing or hauling. His cybertruck is the first truck like vehicle he has ever owned and for some reason his ego tells him he’s qualified to help. Its probably his total lack of experience that caused his upset.

            To redeem him a bit he is incredibly willing to help people. He’s just got more money than brains and experience lol.

            • PancakesCantKillMe@lemmy.world
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              9 days ago

              Yah, I was about to mention ego being very much involved in all of this from the purchase of the “truck” to feeling spurned by not being asked to help. My ego would be hard-pressed to avoid educating him. Politely, of course.

      • morrowind@lemmy.ml
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        9 days ago

        Well that would make you in the 10% of people actually using their truck

        • PagPag@lemmy.world
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          9 days ago

          I bought a truck as a back up to my daily and weekend warrior, purely for towing and dirty jobs.

          Always used my daily with a tow hitch for most things and honestly still pick it with a 6x8’ trailer on occasion over my truck often because it’s easier to maneuver…

          A few of us exist

      • WolfLink@sh.itjust.works
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        9 days ago

        Tbf it’s kinda a fundamental limitation of electric vehicles vs gas that the energy density of gas is way higher.

  • RangerJosey@lemmy.ml
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    8 days ago

    No thank you. I don’t want a swasticar.

    I’d love to have one of those new production old style beetles. But we can’t buy them here because our govt sucks donkey dick.

    • Benaaasaaas@lemmy.world
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      8 days ago

      You mean this style of beetle? Nazi Germany unveiling of the new beetle 1930s

      I’m not defending cybertruck just wanted to point out the awkward history of WV

      • Flying Squid@lemmy.world
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        8 days ago

        The massive, massive difference is that the VW Beetle wasn’t a shitbox for rich people. It’s okay to say that once in a great while. the Nazis, despite being horrific in most ways, did have an idea that wasn’t bad and this was that. The VW Beetle was an affordable car and if something went wrong with it, you could probably fix it yourself with only a small amount of automotive knowledge. You really don’t even need to give Hitler credit for that considering he basically just told Ferdinand Porsche to do all the hard work.

        Not so much the Cybertruck. It was Elon’s baby from the beginning and he took a very close personal interest in it.

        The Cybertruck is a bad idea. Even for rich people. It’s been demonstrated over and over again.

          • Flying Squid@lemmy.world
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            8 days ago

            Except the Homer Car actually worked properly. It just looked stupid and had stupid “features” no one wanted but Homer.

            The Cybertruck isn’t even that good.

        • barsoap@lemm.ee
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          8 days ago

          Importantly, the success of the Beetle also came after the Nazis. They built the factory using confiscated union funds as well as having people pay instalments for cars which they would never get, built two or three Beetles, then switched production over to war-time production, Kübelwagen. After the war the unions effectively took over the whole plant… and also bought a couple of farms to make sure workers and families had enough to eat. Most of that is gone now but they still have their own butchery, VW part number 199 398 500 A is a saussage.